Lau Sima Posts

Back in March, I celebrated one year as a UX researcher. With everything that was going on back then, it didn’t cross my mind to take a moment and reflect on it. Also, I’m not used to stopping to celebrate progress – there’s always something more interesting to do next.

But two recent conversations made me think twice. I realized that it might be good to stop and reflect on what I’ve learned in year 1 as a UX researcher.

Design documentaries have an important role in building awareness about design and its role in society. That role is even more important when design is seen as a competitive, strategic advantage – a topic covered in InVision’s Design Disruptors. Featuring product designers from the world’s biggest tech companies like Airbnb, Google, or Twitter, ‘Design Disruptors’ is definitely a must-see for anyone who wants to understand design today.

The documentary came out in 2016, but I got the chance to see it only last year when Designer Movies Nights hosted a screening.

While it’s a good movie and I liked it, I couldn’t help feeling biased by the end.

Here’s why.

What can you do to be creative?

This question popped up in my mind when I was in university, trying to figure out what makes a good designer. Back then, I thought that creativity and being more creative is the answer to that question.

While I’m yet to figure out what makes a good designer, I learned two big things about creativity.

I saw across this tweet about digital marketing skills and know-how, shared a while ago on Linkedin (post):

The half-life of digital marketing know-how is about 2.5 years

Everything is changing, rapidly.

The winners are adapting. There’s an army of hungry, motivated people eager to develop new skills. If you’re not continuously learning, you’re on the road to losing.

— Peep Laja (@peeplaja) May 23, 2019

While I wholeheartedly agree with the conclusion, I disagree a bit about the half-life of digital marketing know-how.

Whether it’s a Facebook ads or search campaign, budget is one of the main concerns when it comes to running online advertising campaigns. Small business owners, digital marketers, marketing managers – we all want to make sure that our money is being well spent.

However, successful, high-performance Facebook ads depend on a few factors. While it is essential to start with proper segmentation, good targeting, and relevant content, how you set up the campaign will also impact results.

Here are 4 settings that will help you spend your ad campaign budget a bit more efficiently.